Media 101 - Ensure your senior leaders are prepared

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We’ll work with you to prepare a tailored 3-4 hour workshop to provide your team an understanding of what journalists are looking for, tips on how to prepare your key messages, practical experience in a realistic media interview and feedback on how you could improve your interview skills.

1. Workshop preparation

We work with you to tailor the workshop and interview scenarios to industry-relevant scenarios and your team’s needs.

2. Understanding media session

In a 1-hour boardroom-style session, we’ll work through what the media want, the media landscape, the importance of preparation, and what to do (or more importantly not) in an interview. They’ll get a workbook for future reference.

3. Media interview

Over the next few hours, we’ll put those learnings into practice with each participant experiencing a realistic but safe one-on-one recorded interview on a scenario that’s relevant to their work. We’ll send them a digital copy of their interview for future reference.

4. Insights

Following your interview, we’ll provide direct feedback on their interview and give some guidance on how each of them could hone their skills in future.

Your investment

Each workshop or one-on-one session is bespoke based on your organisations specific needs. Pricing depends on spokespeople needs, workshop numbers, optional extras and disbursements incurred. Costs exclude GST and disbursements, such as room hire, catering, travel time and cost. Please connect with Frank Engagement to request a tailored proposal.

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To learn more book a free 30-minute consultation.

Media 101 - Ensure your senior leaders are prepared

Home » Workshops » Media 101 training workshop