Media 101 - Ensure your senior leaders are prepared
We’ll work with you to prepare a tailored 3-4 hour workshop to provide your team an understanding of what journalists are looking for, tips on how to prepare your key messages, practical experience in a realistic media interview and feedback on how you could improve your interview skills.
1.
Workshop preparation
We work with you to tailor the workshop and interview scenarios to industry-relevant scenarios and your team’s needs.
2.
Understanding media session
In a 1-hour boardroom-style session, we’ll work through what the media want, the media landscape, the importance of preparation, and what to do (or more importantly not) in an interview. They’ll get a workbook with tools and methodologies.
3.
Media interview
Over the next few hours, we’ll put those learnings into practice with each participant experiencing a realistic but safe one-on-one recorded interview on a scenario that’s relevant to their work. We’ll send them a digital copy of their interview for future reference.
4.
Insights
Following your interview, we’ll provide direct feedback on their interview and give some guidance on how each of them could hone their skills in future.
Your investment
Each workshop is tailored to your needs. We charge per person, with participation ranging between $1500 and $2500 per person depending on workshop numbers (between 4-6) and optional extras. Costs exclude GST and disbursements, such as room hire, catering, travel time and cost. Please connect with Frank Engagement for a free 30min scoping session and to receive a tailored proposal.
