Breanna Cullen
Consultant
Frank Engagement consultant, Breanna Cullen, is a skilled communications and engagement practitioner with experience across all facets of public relations. Breanna believes in the power of good storytelling and has a particular affinity for the written word. She specialises in crafting engaging copy for print, digital and social, and has a strong interest in design and branding.
Breanna spent five years with Napier Port, building the communications function from its infancy. She played a key role in the execution of communications programmes to support major projects, such as the company’s listing on the New Zealand Stock Exchange and the development of the new wharf.
Breanna has previously worked with the Institute of Directors, engaging with members, media and the public on issues from climate change to gender diversity in the boardroom. Prior to that, Breanna spent six years with leading media intelligence firm iSentia, focused on current affairs programming across radio and television.
Project Highlights
- Connecting Tairāwhiti, Frank Engagement + Waka Kotahi
- SH35 Emergency Works, Frank Engagement + Waka Kotahi
- Napier Port listing, Napier Port
- 6 Wharf development, Napier Port
- Public Information Manager, including supporting communications responses in emergency event situations, most notably COVID-19 and Cyclone Gabrielle.
Previous Roles
- Communications Advisor, Napier Port
- Communications Advisor, Insititute of Directors in New Zealand
- Team Leader and Broadcast monitor, iSentia
- Marketing assistant, Dominion Post
Qualifications
Breanna has a Bachelor of Arts in Media Studies and Political Science, Victoria University, a Bachelor of Commerce in Marketing, Victoria University and is Global Reporting Initiative standards certified.
