2021 was one of out of the box for Hawke’s Bay Airport. Against the backdrop of a devastating global pandemic, they had managed a return to profitability and achieved some major sustainability goals.
They had laid important groundwork for the future, completing a 20-year master plan and progressing plans for a large-scale solar farm and a commercial precinct. And after overcoming some significant challenges, they unveiled the new heart of their business – a brand new airport terminal.
So when it came to telling the story of their year in the 2021 Annual Report, Chief Executive Stuart Ainslie wanted something more than the ordinary. Our brief was to produce an annual report that reflected and celebrated the essence of the new terminal – a warm, vibrant space with a distinctively “Hawke’s Bay” feel.
With the building under construction, we took our cues from the airport team – crafting copy that captured the thought and care they had poured into every detail, reflected their commitment to Hawke’s Bay, and paid homage to the depth and integrity of the partnerships forged throughout the project.
We worked closely with design partner Coast & Co to create a beautifully laid out document that evoked the warmth and character of the terminal, and brought the story to life.
The result is a story told just right, and an annual report our client can be proud of.
