Rachel Prankerd
Consultant
Frank Engagement consultant, Rachel Prankerd, brings a wealth of experience in communications, marketing and digital content creation across both corporate and community settings in Hawke’s Bay. She understands what it takes to cut through the noise and connect with audiences in meaningful ways, whether that’s through a well-crafted social media campaign, a community newsletter, a press release or a carefully considered communications strategy.
With a background spanning local government, broadcasting, and self-employment, Rachel can flex between big-picture strategic thinking and hands-on content creation. A skilled radio broadcaster and commercial voice talent, she brings a polished, professional edge to audio and digital production, setting her work apart. She is equally at home developing a communications plan as she is managing a social media strategy, creating compelling digital content or keeping a website sharp, on-brand and optimised for search.
Having coordinated critical communications during the Cyclone Gabrielle emergency response at Central Hawke’s Bay District Council, Rachel knows what it takes to communicate with communities through complexity and change. When the stakes are high, clear, timely and empathetic communication isn’t just a nice-to-have, it’s essential.
Alongside her work with Frank Engagement, Rachel runs her own marketing business, helping local clients grow through smart, tailored end-to-end marketing solutions.
Project highlights
- C+E advisor for the Hawke’s Bay Expressway – Roads of National Significance project for Waka Kotahi on behalf of Frank Engagement
Cyclone Gabrielle emergency communications, CHBDC
Spring Fling event marketing and community conversations, CHBDC
End-to-end marketing for local Hawke’s Bay businesses
Previous Roles
- Communications Advisor, Central Hawke’s Bay District Council
- Radio Broadcaster and Commercial Voice Artist
Qualifications
Rachel holds a Bachelor of Broadcasting Communications from the NZ Broadcasting School.
